Goose Lab (ιΉ θΆ£η η©Άζ) was founded with a rebellious mission: to challenge the mainstream IP stereotype of "forced positivity" that dominates the character industry. We believed that authentic emotions β including despair, anger, fear, and everything in between β deserved to be celebrated, not hidden.
This vision gave birth to Despi The Mushroom (η»ζε°θθ), our red-capped character who embraces all eight emotional states as part of the human experience. Alongside Despi came Violet Goose (η΄«ιΉ ηζ), bringing sophisticated purple elegance to our dual-IP ecosystem.
"We don't create characters that tell people to 'just be happy.' We create characters that sit beside you and say, 'I feel that too.'"
What started as a character design studio has evolved into a full-service IP commercialization partner. Today, we serve overseas B2B clients β from toy brands and retailers to lifestyle companies and licensing agents β delivering end-to-end solutions from concept to manufacturing.
Our commitment remains rooted in Gen Z values: emotional honesty, authentic storytelling, and the courage to be vulnerable. Whether you're a global brand seeking distinctive character IP or a retailer looking for the next breakthrough product line, we're here to turn emotions into commerce.
